Service Quote Templates: Good/Better/Best That Convert

Why Good/Better/Best Works

Three clear options reduce friction, anchor value, and make upgrades feel like a logical step rather than a hard sell. Your clients pick the package that fits — and often choose the middle or top tier when value is obvious.

• Anchoring: The top tier sets perceived value for everything below it.
• Clarity: Scope is explicit; fewer back-and-forth questions.
• Self-serve upsell: Clients add options without sales pressure.

Template Structure You Can Reuse

1. Brief project summary — one or two sentences with goal + constraints.
2. Three packages — Good (baseline), Better (most popular), Best (premium).
3. Optional add‑ons — small upgrades clients can toggle on.
4. Terms — scope, timeline, payment, and guarantees.
5. Instant acceptance — sign + pay to lock the scope.

Copy‑Ready Package Examples

Landscaping

• Good: Lawn mow, edge, and debris removal (weekly).
• Better: Good + shrub trim, seasonal fertilizer, bed refresh.
• Best: Better + mulch install, irrigation tune‑up, weed barrier.

See it live: Landscaping demo quote.

HVAC

• Good: Single‑stage system + basic thermostat.
• Better: Two‑stage + smart thermostat + extended warranty.
• Best: Variable‑speed + IAQ package + priority service.

See it live: HVAC demo quote.

Checklist: Make Your Templates Convert

• State the outcome first (“what they get”), not the tasks.
• Mark the middle tier as Most Popular and show why.
• Use plain language bullets; keep each to one line.
• Price each tier clearly; avoid ranges on the same line.
• Offer 2–4 add‑ons that pair naturally with each package.
• Remove print‑sign‑scan; add e‑signature and instant acceptance.

Turn This Into A Reusable System

With QuoteTier, you can turn the outline above into an interactive template in minutes:

• Create a Good/Better/Best package with 3–6 bullets per tier.
• Add optional upsells as toggles with clear value statements.
• Send a link — track opens, interactions, and acceptance in real time.
• Collect a legally binding signature (ESIGN) and lock scope.